Caroline Brackett Interiors - Interior Design Custom Website

Challenge

The client’s existing website no longer reflected the quality and creativity of their work. While the portfolio showcased past projects, the overall site lacked context for visitors — there was limited information about the client’s mission, process, and social presence. Without a refresh, potential clients could miss out on understanding the full value and personality behind the brand. The client also had a lot of media exposure that wasn’t showcased on the current website.

Solution

We redesigned the website to make the portfolio the centerpiece, allowing the client’s work to shine while maintaining a clean and navigable layout. The home page was expanded to include their mission statement, step-by-step process, and an embedded Instagram reel, giving visitors a more dynamic and immersive experience. Every addition was carefully integrated to balance visuals, storytelling, and usability, ensuring that visitors could quickly connect with the brand and explore its offerings. We also built trust with future clients by back-linking to the numerous magazine spreads the client had been featured in - showcasing the industry-leader Caroline Brackett Interiors is.

Result

The refreshed website now provides a cohesive, engaging experience that highlights both the client’s work and their brand story. Visitors can easily browse the portfolio, understand the client’s approach, and engage with social content, all from a single platform. By making the portfolio the focal point while adding strategic supporting elements, the site strengthens credibility, encourages inquiries, and positions the client as a professional authority in their field.