Foothills Trading Company - Local Greenville Website Design

Challenge

The client, a custom woodworking company, had recently merged with a long-standing woodworking business in the Upstate. While they had a new brand identity, it was important to honor the legacy of quality craftsmanship from their predecessor. The challenge was to create a website that balanced heritage and modernity, showcasing both past and current projects while reflecting the fresh, contemporary brand vision.

Solution

We designed a custom website that highlighted the client’s full body of work, from historical pieces to new projects, ensuring the legacy of craftsmanship remained front and center. The site was infused with a modern mountain aesthetic, using clean design elements, warm textures, and imagery that conveyed both authenticity and sophistication. Navigation was optimized for easy exploration of their portfolio, services, and company story, providing a seamless experience for visitors seeking custom woodworking solutions.

Result

The finished website successfully bridges the company’s past and present, telling a cohesive story that honors tradition while highlighting their current expertise. Visitors can explore projects with clarity and appreciation for the craftsmanship, while the modern design reinforces the brand’s updated identity. The site strengthens credibility, engages potential clients, and positions the company as both a trusted heir to a legacy of quality and a forward-thinking leader in custom woodworking.