Knotted Turksih Rugs - Home Decor E-Commerce Web Design

The Challenge
The client’s existing website needed a strategic refresh to better support her growing business and improve customer engagement across multiple channels. Although her brand and product offering were strong, the digital experience wasn’t keeping pace. Key functionality was missing, including the ability to integrate products with social media for direct shopping, automate email marketing for better customer retention, and offer digital gift cards that customers could purchase and send online. The absence of these tools limited both sales and visibility. Customers had no frictionless way to discover products outside of the website itself, and there was no automated system in place to nurture first-time buyers into repeat customers. As a result, the website was underperforming as both a sales tool and a brand-building platform.

The Solution
To address these gaps, we redesigned the website with a fresh, modern layout that better reflected the client’s unique brand identity while dramatically enhancing usability and customer flow. Product listings were connected to social media platforms, creating a more seamless shopping experience and increasing exposure across Instagram, Facebook, and other channels. Automated email marketing was implemented to support retention, recover abandoned carts, and drive repeat sales. We also integrated digital gift cards directly into the site, making them easy for customers to purchase as gifts or for personal use, creating a frictionless new revenue stream. Throughout the build, we prioritized mobile responsiveness, accessibility, and intuitive navigation to ensure a polished user experience.

Result
The updated website now operates as a dynamic, revenue-generating platform that reflects the personality of the brand and meets the needs of modern shoppers. Customers can easily browse and purchase products, engage with the brand on social platforms, receive tailored email communications, and buy gift cards online. With improved design and integrated marketing tools working together, the business is now better positioned for increased customer engagement, higher sales, and sustainable long-term growth.