Gray Benko Home - Home Decor
E-Commerce Website

Challenge

The Gray Benko Home team was preparing to launch collaborations with some of the biggest names in home décor and fashion. They needed an e-commerce website that not only reflected their own brand’s stylish aesthetic but also showcased partner products in a cohesive, aspirational way. The challenge was twofold: to create a platform where consumers could seamlessly shop curated collections from multiple vendors, and to lay the groundwork for the upcoming launch of Gray & Chelcie’s own product line.

Solution

We designed a custom e-commerce website that brought The Gray Benko Home brand to life online. The site highlighted collaborative products in thoughtfully curated collections, making it easy for shoppers to mix and match items and style their homes with confidence. When it came time to launch Gray & Chelcie’s exclusive line of wallpapers and fabrics, we refreshed the website to make their new products the true star of the show. In addition, we developed a trade program, built an exclusive wholesale portal, and integrated social shopping features so their community could purchase directly through platforms like Instagram and Facebook.

Result

The website became a dynamic showcase for both collaborations and original product lines, positioning The Gray Benko Home as a rising name in home décor. Visitors now enjoy a polished shopping experience with curated collections, seamless checkout, and multiple ways to engage with the brand. For trade professionals and wholesalers, the dedicated portal created new opportunities for partnership and growth. With e-commerce functionality, stylish design, and integrated social commerce, the site not only supported immediate launches but also set the foundation for the brand’s long-term expansion.